Internet Marketing Fundamentals
Internet Marketing Fundamentals
Power Skills | Sales & Marketing
About This Course
The Internet is a marketer's dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals. Module One: Getting Started Module Two: SWOT Analysis in Marketing Strength Weaknesses Opportunities Threats Module Three: Marketing Research Consume All Media Finding the Right Price Product Development and Improvement Identify Your Target Audience Module Four: Real-Time Marketing Dynamic Content Engagement Builds Followers Constant Readiness and Monitoring The Time the Place and the Media Module Five: Brand Management Every Interaction Counts Consistent Through all Media Unique Qualities Needs to be Actively Managed Module Six: Social Media (I) You are Building a Community A Personal Touch Brand Champions Make it Easy to Share Module Seven: SEO Basics Relevant and Original Content Keywords Value Proposition Linking Module Eight: Social Media (II) Content is King Blog and Interact Webinars Constant Monitoring Module Nine: Website Characteristics SEO Optimization Landing Page Analytics Mobile and Tablet Friendly Module Ten: Capturing Leads Lead Management and Generation Give Something Away Quality vs. Quantity Capture Repeat Customers Module Eleven: Campaign Characteristics Tailored for Your Audience Use Powerful Words The 4 W’s of a Campaign Monitor and Tweak Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)
Policies
Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.