Marketing Basics
Marketing Basics
Power Skills | Sales & Marketing
About This Course
You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed. Marketing Basics will provide the basic knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing. Module One: Getting Started Module Two: What is Marketing? What is a Market? Marketing is Not Selling Understanding Customer Needs Defining Your Product or Service Module Three: Common Marketing Types (I) Direct Marketing Active Marketing Incoming Marketing Outgoing Marketing Module Four: Common Marketing Types (II) Guerilla Marketing B2B Marketing B2C Marketing Promotional Marketing Module Five: The Marketing Mix Product Price Promotion Place Module Six: Communicating the Right Way The Marketing Pitch Sell Value Not Price Fun and Entertaining is Powerful Choosing the Right Media Module Seven: Customer Communications Give Your Customers a Voice It’s Not About You, It’s About Them Every Interaction Counts Answer Questions Honestly Module Eight: Marketing Goals Brand Switching Repeat Purchases Brand Loyalty Inform and Educate Module Nine: The Marketing Funnel Awareness Interest Desire Action Module Ten: Marketing Mistakes (I) Not Taking Social Media Seriously Not Having a USP Cross-Cultural and International Translations Not Building a Relationship Module Eleven: Marketing Mistakes (II) Not Having a Plan Aiming at Everyone Not Tracking Metrics Not Listening to Your Customers Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)
Policies
Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.