Media and Public Relations
Media and Public Relations
Power Skills | Sales & Marketing
About This Course
Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public. Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer you opportunities. Module One: Getting Started Module Two: Networking for Success (I) Overview Creating an Effective Introduction Making a Great First Impression Module Three: Networking For Success (II) Overview Minimizing Nervousness Using Business Cards Effectively Remembering Names Module Four: The Meet and Greet Overview The Three-Step Process The Four Levels of Conversation Module Five: Dressing for Success Overview The Meaning of Colors Interpreting Common Dress Codes Deciding What to Wear Module Six: Writing Overview Business Letters Writing Proposals Reports Executive Summaries Module Seven: Setting Goals Overview Understanding Goals SMART Goals Helping Others with Goal Setting Module Eight: Media Relations Overview Television Print Web Presence, Blogs & the Internet Module Nine: Issues and Crisis Communication Planning Overview Gauging the Impending Crisis Level Providing Feedback and Insights How Information Will be Distributed Tracking the Overall Effect Module Ten: Social Media (The PR Toolkit) Overview Blogs Wikis Podcasts Social Bookmarks RSS Feeds Module Eleven: Employee Communications Overview Verbal Communication Non-Verbal Communication Skills Email Etiquette Negotiation Skills Making an Impact Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)
Policies
Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.