Prospecting and Lead Generation
Prospecting and Lead Generation
Power Skills | Sales & Marketing
About This Course
The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop. With our Prospecting and Lead Generation workshop, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve almost every aspect of your sales strategy. Module One: Getting Started Module Two: Prospecting Make it a Priority Identify Your Ideal Prospect Choose Prospecting Methods Make it a Habit Module Three: Traditional Marketing Methods Cold Calling Direct Mail Trade Shows Networking Module Four: New Marketing Methods Social Networks Search Engine Marketing Email Marketing Display Advertising Module Five: Generating New Leads Become a Brand Webinars Blogs Engaging Video Module Six: Avoid Common Lead Generation Mistakes Limiting Channels Failure to Provide Value Failure to Connect Failure to Try Module Seven: Educate Prospects Content Creation Stand Out from the Competition Fill Customer Needs Always Deliver on Promises Module Eight: The Pipeline Contact Meet Propose Close Module Nine: Follow-up Communication Know Your Leads Move Quickly Know How to Respond Set Future Meetings Module Ten: Track Activity Use the Appropriate Tools Assess Your Advertising Sources Record Information about Leads Assess ROI Module Eleven: Create Customers Develop Relationships Show Genuine Interest Be Professional Show Reliability and Integrity Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)
Policies
Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.