About This Course

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks. With our Social Media Marketing workshop, you will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success. Module One: Getting Started Module Two: Facebook Pros / Cons Likes / Comments Posts / Links Tracking and Measurement Module Three: YouTube Pros / Cons Channel Content and Voice Tags and Measurement Module Four: Twitter Pros/ Cons Voice Tags and Links Tracking and Measurement Module Five: LinkedIn Pros / Cons Optimize Search in Profile Groups and Links Tracking and Measurement Module Six: TikTok Pros / Cons Advertisement Types Tracking and Measurement Content Module Seven: Pinterest Pros/ Cons Posting and Conversation Pins and Boards Tracking and Measurement Module Eight: Tumblr Pros / Cons Posting and Conversation Links Tracking and Measurement Module Nine: WhatsApp Pros / Cons Account Set-Up Major App Features Advertising Module Ten: Snapchat Pros / Cons Audience Ads Tracking and Measurement Module Eleven: Instagram Pros / Cons Niche and Quality Hashtags Tracking and Measurement Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)

Policies

Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.

Social Media Marketing

About This Course

Policies

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