Trade Show Staff Training
Trade Show Staff Training
Power Skills | Sales & Marketing
About This Course
Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Module One: Getting Started Module Two: Pre-Show Preparation Prepare for Physical Issues Developing a Great Elevator Speech Setting Up a Schedule Connect With Attendees Module Three: Booth Characteristics and Setup Stand Out Create a Booth Manual/Checklist Technology Scout a High Traffic Area Module Four: Booth Characteristics and Setup (II) Signage Match Your Brand Private Area Focus on a Message Module Five: During the Show (I) Company Objectives Highlighting Your Product Do Something Memorable Social Media Module Six: During the Show (II) Classic Do’s and Don’ts Gamification Walk the Floor Keep the Distractions Away Module Seven: Qualifying Visitors Know the Answer Engage With Qualifying Questions Body Language Listening Skills Module Eight: Engaging the Right People Prospects Time Wasters (Catch and Release) Press Competitors Module Nine: The Rules of Engagement (I) Start With an Open Ended Question Record All Prospect Information Be Specific with Your Message Get a Commitment Module Ten: The Rules of Engagement (II) Have a Welcoming Environment The Do’s and Don’ts of Business Cards Observational Skills When Not in the Booth Module Eleven: After the Show Review Information and Rank Your Leads Follow up with Your Leads Send Information Promptly Lessons Learned Module Twelve: Wrapping Up Duration: 1-2 day in-house workshop with an expert trainer, dependent on your needs (in-person or online)
Policies
Quotations: Quotes are valid for 30 days only. Payments: Payments are due within 30 days from the invoice date if you have an approved account with ht+a, alternately according to any written agreement between ht+a and the Customer, failing which payment is due immediately upon receipt of the invoice. Confirmation: Delegate placements on public courses or scheduling of in-house courses will only be confirmed once payment, an approved purchase order or a signed quotation/agreement is received. All Events: It is the customer's responsibility to ensure they have a stable and active internet connection with suitable equipment (computer or smartphone) to join video calls (where applicable) and access course materials and tests. ht+a's sustainability policy includes not providing printed course materials, including for in-person events, however, customers may choose to print their course materials if desired. In-Person Public Events: The course fee includes the event venue, coffee, refreshments, and lunch. It does not include hotel rooms or travel expenses. ht+a will share the discounted group rate for hotel accommodation with you when available and recommends booking between 2 and 3 weeks prior to each event for rates and flexibility. ht+a is not liable for travel expense losses due to cancellation by either party, weather, flight delays, or other unforeseen circumstances. In-Person In-House Events: Pricing assumes the training will take place at the client's location and ht+a will not provide any catering. The Client will ensure that the training room will be equipped with all necessary tools including flip charts, markers, video projectors/screens, and appropriate furnishings. Publications: The price for certain courses includes the official VDA QMC publication and shipping thereof. Please note that additional local customs or delivery fees are for the customer's account and ht+a will not be responsible for these fees. Certificates: Certificates for VDA QMC courses will only be issued once full payment is received. Certificates for ht+a courses will be automatically issued upon completion of course requirements.